Design Spy
Boutique Sport is the new, glamorous and sociable way to work out. Aimed at 18-30 year old women, the large scale events combine sport and fitness with pampering, fashion, music, champagne, and great times together. People get to keep fit with their friends, treat themselves and enjoy the party afterwards - guilt free!
SPY created the name, vision for the brand and its toolkit, along with art directing a unique image style that reflected the brand’s values, luxury, energy and chic. We then designed the website, all event materials from invites, posters and banners through to the
t-shirts, bags, medals and entry numbers. Further events are planned for Boutique that includes cycling, triathlon and swimming, not only in London, but also in Sydney
and New York.
SPY created the name, vision for the brand and its toolkit, along with art directing a unique image style that reflected the brand’s values, luxury, energy and chic. We then designed the website, all event materials from invites, posters and banners through to the
t-shirts, bags, medals and entry numbers. Further events are planned for Boutique that includes cycling, triathlon and swimming, not only in London, but also in Sydney
and New York.
