Design Spy
Effective brands require the client and designer to have the vision to be bold, especially when rebranding can come up against so many obstacles
to success.
For recruitment agency Workstation, it was crucial to let its personality shine through and create a true representation of the services it provides. As the recruitment industry is often perceived as cutthroat, it was essential that the brand communicated Workstation's integrity and fresh, honest approach.
to success.
For recruitment agency Workstation, it was crucial to let its personality shine through and create a true representation of the services it provides. As the recruitment industry is often perceived as cutthroat, it was essential that the brand communicated Workstation's integrity and fresh, honest approach.
Through a series of ‘unlocking’ research initiatives, SPY identified the core principle that underpins Workstation's business ethics - the idea of "nurturing creative potential". Coupled with the Brand toolkit, consisting of a drawn marque, colour palette, typeface and bespoke image style, this idea breathed life through the brand.
The new identity provides exceptional flexibility and stretch across various touch points.
The new identity provides exceptional flexibility and stretch across various touch points.
