TONI&GUY’s ‘love colour’ is an idea born out of the relationship between the two Colour Experts in the hairdressing industry: L’Oreal professionnel and TONI&GUY. The magazine was aimed at driving colour awareness to ‘non-colour clients’ by demystifying the world of colour via in-salon messages, media activity and a fresh approach to the consultation.
We art-directed and designed the magazine through to print and launch.