SPY won a 3-way pitch to win one of L'Oréal's most glamorous projects. The colour trophy is Britain's biggest and most prestigious hairdressing award.
SPY was asked to give the competition a whole new direction, which involved considering art direction, image style, copywriting and way of promotion which included ads, entry packs, posters, flyers, certificates, tickets and all material for the 'Grand Final'.
The competition had its 50th Anniversary at Earl’s Court 2, home of the Brit Awards. Three thousand people turned out for the evening, with Graham Norton as compere, by which time we had spent the best part of a year designing, writing and art directing all of the collateral and brand materials for the Grand Final and events leading up to it.